Marketing Specialist

Job Description:

Marketing Specialist

Description

General

The San Mateo County Transit District (SamTrans) is the governing body for the Peninsula Corridor Joint Powers Board (Caltrain), and the San Mateo County Transportation Authority (TA). We are dedicated to providing the public with high-quality, efficient, and sustainable transportation options. We are currently seeking a motivated and passionate Marketing Specialist to join our team. This role requires a dynamic individual with a background in marketing, sales, research and/or strategic planning to contribute to the promotion, growth, and development of our transit services.

Essential Functions & Duties

Examples of Essential Functions:

• Develop and implement innovative strategic marketing plans and/or campaigns to promote the visibility and utilization of our transit services in conjunction with staff and contractors.
• Collaborate with cross-functional teams to execute partnership marketing initiatives and activities across various customer touchpoints.
• Assist in oversight and fulfillment of advertising sales agreements, while generating ideas for new revenue opportunities.
• Support and strategize both B2C and B2B marketing and sales initiatives.
• Monitor, analyze, and report on sales and marketing metrics for tracking and to identify areas for improvement.

Examples of Essential Duties:

• Conceptualize and produce unique promotional materials such as brochures, email templates, and website content.
• Organize and participate in marketing events and initiatives to enhance community awareness, engagement, and ridership.
• Collaborate with the digital communications team to optimize online presence, including website content, social media strategy, and email campaigns.
• Assist with online store marketing and fulfillment for both Caltrain and SamTrans.
• Manage budget allocation, run reports and related administrative tasks for various marketing projects, ensuring cost-effective solutions are pursued.
• Perform all job duties and responsibilities in a safe manner to protect oneself, fellow employees, and the public from injury or harm. Promote safety awareness and follow safety procedures in an effort to reduce or eliminate accidents.
• Perform other duties as assigned.

Supervision : Works under the general supervision of the Manager, Marketing and Sales, who establishes goals and objectives and evaluates performance.

Minimum Qualifications

Sufficient experience, training and/or education to demonstrate the knowledge and ability to successfully perform the essential functions of the position. In lieu of a degree, work-related experience that demonstrates the skills and experience necessary to perform this role will be accepted. Development of the required knowledge and abilities is typically obtained through but not limited to:

• Bachelor's degree in any field.
• Two (2) years of experience in a marketing and/or sales environment.
• Demonstrated expertise in both B2B and B2C marketing strategies and implementation.

Preferred Qualifications:

• Strong communication and interpersonal skills, with an ability to work in a team-oriented environment.
  
• Excellent problem-solving abilities and a proactive approach to addressing challenges.
  
• Proficient in using various software platforms and tools to track and analyze campaign performance.
  
• Public sector, transportation, or hospitality experience preferred.
  

Below is a summary of the comprehensive benefits provided to District full-time employees:

Health and Welfare Benefits:

• Healthcare Benefits -District employees are offered a choice of healthcare providers under the CalPERS Health Benefits Program.The District will contribute ninety (90) percent towards monthly premiums for full-time employees. Fifty (50) percent for part-time employees.
  
• Free Dental and Vision Benefits provided - Employer Covers Premiums
  
• Free Employee Assistance Benefit - Employees are entitled to 5 face-to-face sessions or telephonic or web-video consultations for problem-solving support per incident, per calendar year.
  

• Flexible Spending Accounts - Pre-tax dollars to pay for qualified Health or Dependent Care expenses.
  

Retirement Medical Benefits:

• Long Term Disability Insurance - After 90 days of total disability, Administrative full-time employees are eligible for 60% of monthly income covered by the District.
  
• Health and Wellness - Gyms located at most work locations and discounted Weight Watcher Membership Option.
  

Holidays and Paid Time Off:

• Paid Time Off - Newly hired employees accrue 6.5 hours bi-weekly when hired (if Exempt 8.25 hours).As you move up in years of service credit, the rate of the amount of PTO accrued will also increase.
  
• Paid Holidays - The District provides seven paid holidays throughout the year - New Years Day, Martin Luther King Jr. Day, Memorial Day, Independence Day (July 4th), Labor Day, Thanksgiving Day and Christmas Day
  
• Floating Holidays - District employees can earn up to five (5) floating holidays.
  

Financial Planning Benefits:

• Pension Benefits through CalPERS -You must have a minimum of 5 years of service to be eligible for this pension.
  

• CalPERS PEPRA vs. Classic - All employees hired on, or after January 1, 2013, are considered PEPRA members and will contribute 8% of their salary up to the maximum IRS cut-off. All Classic members will contribute 6%
  
• Deferred Compensation Options - Select to contribute to one or both of our Tax Deferred Compensation Options
  
• Reliance Standard Life Insurance with 100% premium paid by the District - 1 times annual salary of employee - max $200,000
  
• Optional Life Insurance - Employees may purchase additional life insurance for themselves and their eligible family members.
  

Growth and Education Benefits:

• Professional Development - Access to LinkedIn Learning and San Mateo County’s professional training. District Tuition Reimbursement Program - A maximum of $5,250 per year for courses related to your job or career goals with the District.
  
• Computer Loan Program - Interest-free two-year loan with a maximum amount of $2,000.
  

Other Amazing Benefits:

• Credit Union - Employees and family members are eligible to join the San Mateo Credit Union and Patelco Credit Union.
  
• Employee Clean Commute (ECC) - Car/Van poolers and Public Transit riders receive a monthly reimbursement.
  
• Commuter Benefits - Free Employee Parking; Free Bus Pass for employee as well as children/spouse; Clipper Card/Go Pass Program for Central employees.
  

For union employees, all of the above benefits are subject to the employee’s Collective Bargaining Agreement. Benefits listed are also subject to change with or without notice and are subject to contract/provider terms and conditions.

Closing Date/Time: 9/7/2025 11:59 PM Pacific

Salary:

$69,089.00 - $105,499.00 Annually