Manager, Sales and Marketing

Job Description:

Manager, Sales and Marketing

Description

General

The Manager, Sales and Marketing reports to the Director, Marketing and is responsible for developing, implementing, and overseeing comprehensive sales and marketing strategies to increase ridership, revenue, and public awareness of the San Mateo County Transit District (SamTrans), Peninsula Corridor Joint Powers Board (Caltrain), San Mateo County Transportation Authority (Transportation Authority) and the San Mateo County Express Lanes Authority. This role requires a dynamic and results-driven professional with a strong understanding of public transportation, sales, marketing, and community engagement.

Essential Functions & Duties

• Identify and implement new and innovative strategies to generate incremental revenue via 3rd party advertising, partnerships, and licensing opportunities.
• Assist in creative campaign generation that supports the District’s customer acquisition and retention strategy.
• Support SamTrans, Caltrain, and the Transit Authority’s commercialization plans by optimizing 3rd party advertising revenue.
• Serve as District liaison with internal and external stakeholders on marketing activities, campaigns, and programs involving strategic partnerships that deliver measurable value.
• Supervise staff. Hire, mentor, and take appropriate corrective and/or disciplinary action. Ensure EEO policies and procedures are followed. Participate in selection of staff. Coordinate staff training and professional development. Establish performance objectives. Monitor and evaluate employee performance.
• Represent the District before private entities; professional, civic, governmental groups such as chambers of commerce, hotel associations, and other business-related community meetings to be the primary representative for the District to the business community. Including serving on internal and external committees, attending board meetings, and delivering presentations.

EXAMPLES OF DUTIES:

• Develop plans and coordinate strategies to market and represent transportation programs and transit systems to the business community.
• Develop and manage projects designed to promote advertising services to the business, education, and government communities.
• Write business and project plans while maintaining accurate records, reporting regularly on transit advertising sales.
• Manage District-wide contracts with external agencies, consultants and/or vendors.
• Write specifications and design Request for Quotes and Request for Proposals.
• Manage contractors, ensuring timely reporting of sales activity and ad inventory, proposing new sources of transit advertising revenue, and assisting in on-boarding of contractor sales staff.
• Manage and oversee the District Online Stores.
• Manage and oversee the AdCard Program.
• Develop and monitor the department’s budget.
• Perform all job duties and responsibilities in a safe manner to protect one’s self, fellow employees, and the public from injury or harm. Promote safety awareness and follow safety procedures in an effort to reduce or eliminate accidents.
• Perform other duties as assigned.

Minimum Qualifications

MINIMUM QUALIFICATIONS: Sufficient experience, training and/or education to demonstrate the knowledge and ability to successfully perform the essential functions of the position. In lieu of a degree, work-related experience that demonstrates the skills and experience necessary to perform this role will be accepted. Development of the required knowledge and abilities is typically obtained through but not limited to:

• Bachelor’s degree in Business, Marketing, Communication Studies, Public Relations, Economics, or a closely related field.
• Minimum five (5) years of marketing (or related field) experience.
• Minimum three (3) years of management or supervisory experience of staff or contractors.

PREFERRED QUALIFICATIONS:

• Excellent oral, written, and interpersonal communication skills, with the ability to effectively communicate with staff, community leaders and other major stakeholders.
• Possess the ability to cultivate leads, make sales calls, meet sales deadlines, and manage client relationships.
• Knowledge of theories, principles, and practices of business development, marketing, research, sales, and promotional methods.
• Capable of working closely with staff at all levels and in a team environment with a fast-paced, deadline-oriented atmosphere.
• Knowledge of project management methodology, principles, practices, and tools.
• Proficient with Microsoft Office.
• (NEW) Proficient with E-mail Marketing platforms (Mailchimp, etc.)
• Ability to prioritize work and operate within a budget.
• Able to work flexible hours, evenings, and weekends when necessary

Additional Information

SUPERVISION: Works under the general supervision of the Director, Marketing, who establishes goals and objectives and evaluates performance.

Below is a summary of the comprehensive benefits provided to District full-time employees:

Health and Welfare Benefits:

• Healthcare Benefits -District employees are offered a choice of healthcare providers under the CalPERS Health Benefits Program.The District will contribute ninety (90) percent towards monthly premiums for full-time employees. Fifty (50) percent for part-time employees.
  
• Free Dental and Vision Benefits provided - Employer Covers Premiums
  
• Free Employee Assistance Benefit - Employees are entitled to 5 face-to-face sessions or telephonic or web-video consultations for problem-solving support per incident, per calendar year.
  

• Flexible Spending Accounts - Pre-tax dollars to pay for qualified Health or Dependent Care expenses.
  

Retirement Medical Benefits:

• Long Term Disability Insurance - After 90 days of total disability, Administrative full-time employees are eligible for 60% of monthly income covered by the District.
  
• Health and Wellness - Gyms located at most work locations and discounted Weight Watcher Membership Option.
  

Holidays and Paid Time Off:

• Paid Time Off - Newly hired employees accrue 6.5 hours bi-weekly when hired (if Exempt 8.5 hours).As you move up in years of service credit, the rate of the amount of PTO accrued will also increase.
  
• Paid Holidays - The District provides seven paid holidays throughout the year - New Years Day, Martin Luther King Jr. Day, Memorial Day, Independence Day (July 4th), Labor Day, Thanksgiving Day and Christmas Day
  
• Floating Holidays - District employees can earn up to five (5) floating holidays.
  

Financial Planning Benefits:

• Pension Benefits through CalPERS -You must have a minimum of 5 years of service to be eligible for this pension.
  

• CalPERS PEPRA vs. Classic - All employees hired on, or after January 1, 2013, are considered PEPRA members and will contribute 8% of their salary up to the maximum IRS cut-off. All Classic members will contribute 6%
  
• Deferred Compensation Options - Select to contribute to one or both of our Tax Deferred Compensation Options
  
• Reliance Standard Life Insurance with 100% premium paid by the District - 1 times annual salary of employee - max $200,000
  
• Optional Life Insurance - Employees may purchase additional life insurance for themselves and their eligible family members.
  

Growth and Education Benefits:

• Professional Development - Access to LinkedIn Learning and San Mateo County’s professional training. District Tuition Reimbursement Program - A maximum of $5,250 per year for courses related to your job or career goals with the District.
  
• Computer Loan Program - Interest-free two-year loan with a maximum amount of $4,000.
  

Other Amazing Benefits:

• Credit Union - Employees and family members are eligible to join the San Mateo Credit Union and Patelco Credit Union.
  
• Employee Clean Commute (ECC) - Car/Van poolers and Public Transit riders receive a monthly reimbursement.
  
• Commuter Benefits - Free Employee Parking; Free Bus Pass for employee as well as children/spouse; Clipper Card/Go Pass Program for Central employees.
  

For union employees, all of the above benefits are subject to the employee’s Collective Bargaining Agreement. Benefits listed are also subject to change with or without notice and are subject to contract/provider terms and conditions.

Closing Date/Time: 9/22/2024 11:59 PM Pacific

Salary:

$121,791.80 - $182,687.96 Annually