Communications & Marketing Analyst, Principal

Job Description:

Communications & Marketing Analyst, Principal

Description

Position Description

The City of Tacoma’s Media and Communications Office (MCO) is looking for its next Communications & Marketing Analyst, Principal who specializes in expert digital and social media content creation.

We are seeking a candidate with demonstrated success creating extensive social media and digital content and performing advanced, diverse communication strategies in an efficient, accurate, collaborative, and courteous manner. The ideal candidate values differences, demonstrates self- awareness, is action oriented, situationally aware, flexible, and adaptable and has a seasoned background instilling trust in those they support and work with, and with those to whom they message. The ideal candidate also has excellent organizational skills and is detail oriented.

This position serves as an expert communications professional who provides consultations on digital and social communications strategies and tactics to general government departments. The duties of this position include creation and implementation of social media and website content, plus strategic communications plans for initiatives, programs and services, and management of communications with the community, media and internal stakeholders.

This position requires the incumbent to maintain a high level of confidentiality in all tasks, be highly responsive and exhibit a professional appearance and demeanor. This is a high stress / high volume position. Regular and predictable attendance is a must. While training, the position requires in-person attendance. Once fully trained, a hybrid schedule is possible at the Director’s discretion.

Essential Duties:

• Develops strategic and engaging digital content including effective management of social media campaigns (organic and paid)
• Adapts communication strategy, style, tone, and approach to reach targeted audiences
• Collects, monitors, and analyzes data and metrics using web and social media tools such as Google Analytics, Hootsuite, and in-platform reports
• Edits and proofreads content to tailor messaging for each platform and audience
• Uses critical thinking and decision-making skills to meet competing deadlines
• Consults with departments about services, programs, and initiatives to prepare digital and strategic communications planning and implementation of communications deliverables, strategies, and evaluations; ensures cohesiveness and common messaging among communication plans and strategies (both internal and external).
• Responds to emerging issues and emergencies; advises executives on social media strategies and responses.
• Writes and edits digital, social, print, podcast and voice media content, coordinates production of collateral with graphic artists and other communications professionals.
• Monitors, listens, and responds to conversations on across digital platforms
• Produces digital and video content through script writing, story generation, interviewing and researching topics.

Qualifications

Minimum Education*
Bachelor's degree in public relations, communications, marketing or directly related field such as journalism

Minimum Experience*
5 years of public information, community engagement/outreach and/or marketing experience including 1 year prior at senior, lead and/or supervisory level. Public sector experience, preferred.

*Relevant education and experience may substitute for one another on a year-for-year basis
Licensing, Certifications and Other Requirements
Washington State Driver's License

Selection Process & Supplemental Information

Apply

All interested individuals mustapply online and attach a resume and cover letter that includes major responsibilities and accomplishments related to the position. Applicants should also include links to examples of digital content creation.

Appointment is subject to references and passing a background check.

A Commitment to Equity & Diversity
At the City of Tacoma, we're on a mission to make our workforce as diverse and inclusive as the community we serve. We actively seek out candidates from a wide range of backgrounds and cultures. Join our team at the City of Tacoma and help us build a more vibrant, inclusive, and equitable community for all.

If you have a less traditional background, we want to hear about your transferrable skills and experience. We value a variety of perspectives and are excited to see what you bring to the table.

Compensation & Benefits
Pay Details:
Annual Salary: $105,643.20 - $148,740.80

Employee Benefits | City of Tacoma

Get Assistance

For assistance with the application process or questions regarding this job announcement please contact the Human Resources office at (253) 591-5400 by 4:00 p.m. of the closing date of the job announcement.

For technical difficulties using the Neogov system, call the applicant support line at 1-855-524-5627 between 6:00 a.m. and 5:00 p.m. Pacific Standard Time. This will allow us to assist you before the job announcement closes.

Communication with the City of Tacoma

We primarily communicate via email during the application process. Emails from Tacoma.gov and/or governmentjobs.com should be placed on your safe domain list to ensure that you receive notifications in a timely manner. As a precaution, you may also want to check your junk email folders.

The City of Tacoma provides excellent medical, dental and vision plans for the whole family; paid holidays and paid leave; participation in the Tacoma Employees' Retirement System (alternate plan for Police/Fire); continuing education and advancement opportunities and a growing variety of City-sponsored health and wellness opportunities and incentives.

Medical Coverage: For eligible employees and their families, including domestic partners and dependent children age26 or younger.

Dental Coverage: For eligible employees and their families, including domestic partners and dependent children age26 or younger.

Vision Coverage: For eligible employees and their eligible dependents.

Paid Leave: City employees are entitled to received paid holidays, sick/vacation leave or personal time off (PTO), depending upon union affiliation and appointment type.

Insurance Plans: Employees are covered by a long-term disability plan. Short-term and expanded long-term disability insurance plans are also available to employees. The State Industrial Insurance Act also covers employees.

Deferred Compensation: Income can be set aside on a pretax basis and invested for supplementation of normal retirement income.

Retirement: All employees of the City, except members of the Police and Fire services, Tacoma Rail and certain project employees, are included in the Tacoma Employees' Retirement System. Information on the Tacoma Employees' Retirement System can be found at www.cityoftacoma.org or by calling (253) 502-8200.

Other Employment Information

Direct Deposit: Employees are paid on a bi-weekly schedule by direct deposit.

Salary Increases: Based on satisfactory job performance, the City provides for a regular progression of salary increases for most classifications according to the salary schedule.

Union Affiliation: Many job classifications are covered by union security provisions which require union membership, dues, or payment of equivalent service fees.

Note: The provisions of this job announcement do not constitute an expressed or implied contract. Any provision contained herein may be modified and/or revoked without notice.

Closing Date/Time: 7/6/2026 4:00 PM Pacific

Salary:

$105,643.20 - $148,740.80 Annually